I was a little worried about this project when it was introduced, I wasn’t sure what I was going to do or how to go about it. It was actually my mom’s idea to do something for my uncle’s company. So I have been emailing him and getting information and pictures for it. The linecard is 8.5″ x 11″, and is going to fold in half. I put the logo for the company on the front, along with my uncle’s name and phone number. The logo was actually designed by my sister and it looks great so I’m excited to use it! The inside of the linecard has the name of the company on top and short description of what the company does. I included a few pictures of the actual presses that are worked on.
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We all had to do an independent project on our own for some kind of business or non-profit organization. I chose to make a linecard for my uncle’s company. It is called Big Bear Press Repair, and they sell, repair, and install printing presses. The linecard gives a short description of what the company does, lists the address and phone number, and has some pictures of the presses that are commonly worked on. It’s a work in progress, but I am happy with how it is coming out!
One of our last projects is a group project. We have to discuss modernism vs post-modernism and come up with a way to visually describe them and their differences. My group decided on a big poster, with descriptions of modernism and post-modernism on the bottom and a picture on the top. The picture is going to be of two boxers, one representing modernism and the other representing post-modernism. They will each use techniques and colors relevant to the respective period. Each part of the poster was broken up and each member of the group did a part. I did the description of modernism. I wasn’t quite sure where to go at first, but I am pleased with what I came up with. With the help of my group members, I kept the design clean and simple, using minimal colors to correspond with the boxer depicting modernism.
In class, we watched the documentary Helvetica. It was about the typeface Helvetica and how it is such a solid trademark in our society and what popular designers think of it and it’s impact. I thought the movie was very interesting; I never really thought about how this staple font originated, or even what goes into making a typeface like this in the first place. Now I notice everywhere I go if Helvetica is used and how it is being used.
The next project is a packaging project. I have to take an already existing package (box, etc.) and redesign it. I chose Red Oval Farms, Stoned Wheat Thins. The company name was small and hard to see, so I am redesigning how the logo looks. I am also changing the color scheme and the images on the sides so everything goes together and flows nicely.
So I’m working on the book jackets, and I’m looking through the books I have at home. Of course now I notice how the book jackets are designed and what I like/don’t like about them. Well I came across The Lost World by Michael Crichton. It has one of the coolest jackets I’ve ever seen! It was designed by Chip Kidd, an extremely talented designer, his work is very cool. This book jacket is so simple; black and red are the only colors used, plus the white of the paper. The dinosaur skeleton isn’t so perfectly placed on the front cover. It overlaps to the spine and continues the the back cover. What is so interesting about it is that it is sideways. Normally you’d think to make the skeleton go vertically, but the way this jacket is designed the skeleton is in the perfect spot on both the front and back covers. So awesome.
So I just got a poster similar to this for my common room. I love it so much, it’s so inspiring. I love the different colors and the flowers they are so bright and vibrant. “Dance as though no one is watching, Love as though you’ve never been hurt before, Sing as though no one can hear you, Live as though heaven is on Earth.”