In class, we watched the documentary Helvetica. It was about the typeface Helvetica and how it is such a solid trademark in our society and what popular designers think of it and it’s impact. I thought the movie was very interesting; I never really thought about how this staple font originated, or even what goes into making a typeface like this in the first place. Now I notice everywhere I go if Helvetica is used and how it is being used.
The next project is a packaging project. I have to take an already existing package (box, etc.) and redesign it. I chose Red Oval Farms, Stoned Wheat Thins. The company name was small and hard to see, so I am redesigning how the logo looks. I am also changing the color scheme and the images on the sides so everything goes together and flows nicely.
Finally finished the book jackets! Both of them have come a long way since the beginning, but I am very pleased with the results. Both jackets have silhouettes on the covers and a horizon line going around the whole book, including the flaps, to pull them together and make them relate to each other.
So I’m working on the book jackets, and I’m looking through the books I have at home. Of course now I notice how the book jackets are designed and what I like/don’t like about them. Well I came across The Lost World by Michael Crichton. It has one of the coolest jackets I’ve ever seen! It was designed by Chip Kidd, an extremely talented designer, his work is very cool. This book jacket is so simple; black and red are the only colors used, plus the white of the paper. The dinosaur skeleton isn’t so perfectly placed on the front cover. It overlaps to the spine and continues the the back cover. What is so interesting about it is that it is sideways. Normally you’d think to make the skeleton go vertically, but the way this jacket is designed the skeleton is in the perfect spot on both the front and back covers. So awesome.
So I just got a poster similar to this for my common room. I love it so much, it’s so inspiring. I love the different colors and the flowers they are so bright and vibrant. “Dance as though no one is watching, Love as though you’ve never been hurt before, Sing as though no one can hear you, Live as though heaven is on Earth.”
Time for the second project! This time we were assigned to make book jackets for 2 books by the same author. I was given the author Charles Frazier. The books I have to design jackets for are Cold Mountain and Thirteen Moons. I have not read either, although I have seen the movie Cold Mountain, so this will help me in my design process. I know the summary of Thirteen Moons and what it is generally about. I have started reading it so I am getting a little bit better idea of what the book and the characters are about. Hopefully this will help me design an awesome cover!
I am taking Advanced Graphic and Publication Design and our first project was to make a poster for the play for the theatre department. The play is “She Stoops To Conquer” by Oliver Goldsmith. It’s about an upper class woman who pretends to be part of the lower class so a certain upper class man will talk to her and court her. I went with the idea of her being upper class but to this man being lower class. I have a fancy dress combined with a dress of a maid and have that as the focus of the poster. I took the yellow of the dress and lightened it and made it the background color. I also added a texture behind the yellow to make it pop out a little and make it not look so flat.